Speed Optimisation
Slow websites lose visitors and rankings. We diagnose performance issues and fix them — faster load times, better Core Web Vitals and a smoother experience for every user. Each extra second of load time can cut conversions by around 7%.
When you'd choose it
- PageSpeed scores below 90, or Core Web Vitals flagged in Search Console.
- The structure is sound but the site feels heavy and slow.
- You want a measurable speed win without a full rebuild.
Who it's for
Anyone with a site that is fundamentally fine but underperforming — often WordPress sites weighed down by plugin bloat, heavy images or poor hosting.
The honest version
Pros, cons and the trade-offs.
We'd rather you choose the right thing than the most expensive thing. Here's the straight version.
Why it's a good fit
- Fast turnaround — most projects complete in one to two weeks.
- Measurable — we show before/after Lighthouse and Core Web Vitals.
- Often the highest-ROI work we do, short of a rebuild.
Worth knowing
- Optimisation has limits — if the foundation is broken, a rebuild beats polishing it.
- Some gains depend on hosting; we will be honest if that is the bottleneck.
What's included
- Image optimisation — compression, lazy loading, WebP/AVIF, responsive sizing
- Code efficiency — minification, tree-shaking, code splitting, unused CSS/JS removed
- Core Web Vitals — targeting green LCP, CLS and interaction metrics
- Caching & CDN — browser and server caching, geographically closer delivery
- Render optimisation — removing render-blocking resources, deferring non-critical scripts
- Third-party audit — analytics, chat widgets and tracking pixels reviewed
Questions
Speed Optimisation — good to know
How do I know if my site is slow?
Run it through Google PageSpeed Insights. Scores below 90, or flagged Core Web Vitals, mean there is work to do. We can run the audit for you.
How much does it cost?
Speed projects typically start from around £300. Simple fixes like image optimisation and caching are quick; deeper structural problems take more work.
Does speed actually affect SEO?
Yes. Google has confirmed page speed and Core Web Vitals are ranking factors — and faster sites convert better regardless.
Can you speed up my WordPress site?
Yes. We regularly tackle WordPress performance — plugin bloat, unoptimised images and hosting issues are the usual culprits.
Other services
Let's talk
Thinking about speed optimisation?
Tell us where your project's at and we'll give you an honest recommendation — even if it's a different service, or none at all.